In a brilliant PR move, an online dating website has offered the city of Sugar Land, Texas, $500,000 to change its name to...wait for it....SugarDaddie.com, Texas.

Here is the offer presented to Mayor James A. Thompson:

A ten-year commitment to officially change the name of
Sugar Land, Texas to SugarDaddie.com, U.S.A.

-- All official government correspondence and institutions must be changed to reflect the new name of SugarDaddie.com, U.S.A.
This includes renaming Sugar Land Memorial Park, Lost Creek Park, Oyster Creek Park Trail and other recreational areas. Additional departments, including the Sugar Land Fire Department.

-- The Sugar Land Regional Airport (the fourth largest airport in the greater Houston area) must change its name to SugarDaddie Regional Airport for a period of ten years.

-- The CEO of SugarDaddie.com must receive a key to the city in a formal ceremony presented by Mayor James A. Thompson (open to the media and the public).

-- Rename Constellation Field to SugarDaddie.com Field for a period of 5 years.

-- Sugar Land Fire Department to be renamed SugarDaddie Fire Department.

-- SugarDaddie City Hall will be the new official name for 10 years.

-- All city marketing resources must be made to reflect the city’s official new name and must be fully implemented within 6 months.

I am on record as saying that cities should look seriously at corporate sponsorships as a way to subsidize their decreasing budgets including schools, roads and infrastructure.  I personally would have no issue driving on the Pepsi Southwest Freeway.  If Pepsi - or any company - antes up with cash to fix potholes and keep the freeway clean then I say do it!