If you want to express pride in your school, it looks like doing a school cheer isn't going to cut it anymore.

The newest way to shout out your college is to take a picture of yourself in your tightest college T-shirt, point the camera directly at your cleavage, and post to Twitter.

This is what the girls of the University of Kansas have been doing – and the trend is catching on like wild (prairie) fire.

It's called a "boobment," and now girls from tons of other schools are following suit by posting the pics to Twitter with the hashtag of whatever school they go to and the word "boobs." Yep, in addition to the University of Kansas (@KUBoobs), the University of Florida (@UF_Boobs), University of Alabama (@BamaBoobs), Vanderbilt University (@VandyBoobs) and University Texas (@TexasBoobs) now have their own Twitter accounts. The parents who are paying for these girls' higher education must be so proud. 

Read more: Yahoo

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via @KUBoobs