HBO is working with Ommegang Brewery in Cooperstown, New York to create a series of "Game of Thrones"-themed beers.

 
The first one will be called "Iron Throne Blonde Ale", and it'll be available starting in March . . . in time for the third season premiere on March 31st. The second "Game of Thrones" brew will follow in the fall, and two more will be introduced in 2014.