British YouTuber Rob Hill looks at the camera with his young son at his side, and says, “Max has been a very bad boy. Unfortunately, I’m going to have to give him a little bit of punishment.” 

After allowing Max to choose his punishment–”a punch in the face”–dad agrees, and clocks little Maxy right in the nose. And then again! And again!

Of course, the entire scene is just dad and son playing, but there’s always a few gullible commenters screaming, “Abuse!”